What's a Truffle Badger?

Understanding human behaviour — and good decision-making in general — begins with the agreement that some of the most valuable things out there are hidden from plain sight. Finding them takes a keen nose and a fair bit of stubbornness.

Good strategy helps us begin the hunt in the right places—truffles don't grow just anywhere. However, strategy alone is deeply limited if we don't choose the right places and times to take action. That's where the Truffle Badger process comes in.

Designing for behaviours—whether it's users, teams, or audiences—is art, science, heart, brain, and gut(s) all rolled into one. If you're looking to create meaningful change, let's talk.